AdiValka — The First Protective Covering
AdiValka comes from India, which has been one of the two largest economies in the world for seventeen of the last twenty centuries. We draw our inspiration from the vast heritage of Indic textiles and apparel have been renowned the world over for millennia for their quality, versatility, attractiveness and had universal appeal. This was made possible by the vibrant Indic civilisation which had an integral view of every aspect of life. AdiValka was born from the desire to create a product that had a deep connection with, and roots within, Indian apparel.
AdiValka is our own humble yet contemporaneous effort to celebrate the unity of both style & function with everyday life. Our designs are intended to reflect this deep harmony of fabric, color, comfort & style through the products that we offer. Our products have found a wide acceptance among people viz adepts, practitioners and learners of different branches of Indic culture yoga , dance, kalaripayyattu , Ayurveda as well as for people who want to express their own personal distinctive styles for normal daily active wear.
We express our gratitude to each and every member of the growing Adivalka community , each of whom, share along with us the deep connect with the flowing strands of Indic knowledge and culture. We hope you will share this experience of the vast tapestry of Indic textiles in some way as you use AdiValka’s products.
Bangalore-born fashion design graduate, Manisha Naidu, aspired to create and develop her own fashion house from an early age. Having started her career as a lingerie designer, then going forward to gain experience in haute couture, street wear, and resort wear, Manisha brings 17 years of industry experience to the table. Her journey gave her a deep understanding of design, fabrics, and colours complemented by a strong command of the technical nuances of garment construction, different techniques of unique embroideries, various printing techniques and graphic design. Her experience working with high end products for both domestic and international markets gave her opportunities to lead the design and development teams in various fashion houses.
Having spent all her life in India, Manisha’s influence has always been the rich Indic heritage — an influence that reflected in AdiValka’s products.
With a B. Tech in Electronics and Telecommunications from IIT (Bombay) and an M.B.A. from IIM (Bangalore) Jaya brings a deep understanding of business coupled with hands-on exposure to all aspects of technology management to AdiValka. Jaya began his career at Wipro Information Technologies and was among the first employees of Oracle’s India Development Center. Jaya has lead the Indian global technology centers for companies like Ariba and then SAP, and Fortune 1 companies like Walmart. He continues to work in the field of technology in a similar capacity. Over the course of his three-decade long career, Jaya developed and honed his skills in the areas of product architecture through implementation, people management and myriad other aspects of running a business.
Having spent his career in technology companies bridging both Indic and Western cultures, Jaya brings organizational building strengths and international experience to AdiValka.
