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Sustainability in Indic Fashion


As a brand, our consistent inspiration is the rich Indic heritage that forms the cultural bed of the traditions we live our lives by today — be that the intricate history of textiles and fabrics, yoga, classical dance, Ayurveda or sustainability. Sustainable living has been a part of the fabric of Indic tradition since it’s dawn, and it continues to inspirit life today — when our grandmothers save the starchy water from cooked rice to water the plants or starch their clothes, or repurpose old garments and sarees in new, creative ways. 

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