As a brand, our consistent inspiration is the rich Indic heritage that forms the cultural bed of the traditions we live our lives by today — be that the intricate history of textiles and fabrics, yoga, classical dance, Ayurveda or sustainability. Sustainable living has been a part of the fabric of Indic tradition since it’s dawn, and it continues to inspirit life today — when our grandmothers save the starchy water from cooked rice to water the plants or starch their clothes, or repurpose old garments and sarees in new, creative ways.
Continue reading Sustainability in Indic Fashion